8 October 2021
Groundswell is proud to be part of innovative product line-up from Advent of Change for the 4th year running!
Groundswell are pleased to announce that we are again part of a unique product line-up for Christmas 2021, alongside 47 other charities.
The feel-good festive range has been revealed in partnership with John Lewis by social enterprise, Advent of Change, which pioneered the UK’s first advent calendar with a charity behind each door.
This year, the flagship calendars are returning alongside brand-new products aiming to help even more charities. Groundswell are proud to join the Advent of Change movement, as part of the:
Charity Advent Calendar
We’re pleased to be included in this year’s best-selling Charity Advent Calendar, which has been beautifully redesigned for 2021 with stunning artwork and all-new charity donations. Each day represents a 50p donation to one of 24 charities (including us!), ready to brighten your Christmas countdown this year.
Charity Advent Candle
We’re delighted to have been included in Advent of Change’s luxury scented advent candle, made using 100% natural wax with no parabens and styled to perfection with a beautifully frosted finish. When lit, the candle burns down to reveal hidden numbers while a complementary booklet gives the user information about each of the 24 included charities.
Charity Scented Candle
As one of their brand-new products this year, we’re delighted to have been included in Advent of Change’s luxury scented candle, made using 100% natural wax with no parabens and styled to perfection with a beautifully frosted finish. When lit, the candle burns down to reveal hidden numbers while a complementary booklet gives the user information about each of the 12 included charities.
About Advent of Change
Advent of Change began with founder Kristina’s idea to reverse the consumerist nature of Christmas and bring back the giving spirit, but it quickly captured the imagination of many others.
The innovative social enterprise caught the attention of John Lewis and Partners, who will again be stocking the calendars in stores and online this year.
By the end of 2020, Advent of Change had raised over £500,000 for its chosen charities. Over the years customers have directly raised more than £13,000 for Groundswell and the people we support – ensuring people experiencing homelessness have access to the healthcare they need.